Apollo.io Features and Pricing (2025): Is It Worth It?
In today’s fast-moving world, finding the right customers and growing a business can be hard. Businesses, whether small or big, are always looking for ways to get more leads, talk to the right people, and turn those people into customers. That’s where Apollo.io comes into the picture.
Apollo.io is a platform that helps businesses find leads, send emails, make calls, and manage their customer data all in one place. It saves time, improves work, and helps you reach the right people faster. In this article, we will explain everything you need to know about Apollo.io in easy language. So, whether you are a business owner, a salesperson, or just curious, this article will help you thoroughly understand Apollo.io.
What is Apollo.io?
Apollo.io is a powerful tool used for sales and marketing. It is mainly used by sales teams, marketing professionals, and business owners to find new leads (potential customers), connect with them through email or phone, and manage all the information in one place.
It combines different tools into one platform, such as a lead database, email outreach software, and even CRM (Customer Relationship Management) features. That means you don’t need to use 3-4 different tools. You can do most of your sales and marketing tasks directly from Apollo.io.
In short, Apollo.io helps you find the right people, talk to them in the right way, and turn them into paying customers.
Why Do People Use Apollo.io?
Let’s understand why Apollo.io is so popular and how it helps people:
1. Huge Contact Database: Apollo.io gives access to a very large database of people and companies. You can find millions of contacts from different industries, job roles, and countries. This makes it easy to find the right person to talk to.
2. Email Outreach Made Simple: You can create and send emails to hundreds of people automatically. Not only that, but you can also set up email sequences, which means emails will go out one after another on different days.
3. Built-in Dialer: With Apollo.io, you can also make phone calls directly through the platform. It even records the calls and keeps track of everything.
4. Real-Time Tracking: Want to know who opened your email or clicked a link? Apollo.io shows that in real-time. You can follow up with people who are interested.
5. Time-Saving Automation: Many tasks that take a lot of time (like follow-ups, email replies, etc.) can be automated. That means you can focus on more important work while Apollo.io does the rest.
Main Features of Apollo.io
Let’s look at each main feature in more detail, in very simple terms:
Lead Search and Contact Database
Apollo.io has more than 260 million contacts and over 70 million companies listed in its database. You can use filters like:
- Country or city
- Industry (like IT, healthcare, etc.)
- Job title (like manager, CEO, HR, etc.)
- Company size
- Revenue (how much the company earns)
With these filters, you can find exactly the type of people you want to contact. It’s like finding a needle in a haystack, but much faster!
Email Campaigns
You can create email campaigns, meaning you can write a series of emails that go to your leads automatically.
For example:
- Day 1: Send introduction email
- Day 3: Send follow-up email
- Day 7: Share case study or offer
This helps you stay in touch without needing to remember or send emails manually.
Built-In Calling (Phone Dialer)
You can also call your leads using Apollo.io’s built-in phone system. You don’t need to use your personal phone. Apollo records the calls and saves them so you can check them later or use them for training.
CRM (Customer Management)
Apollo.io can also work like a CRM tool. You can manage your contacts, see all the emails and calls in one place, and know exactly where each lead is in the buying process.
Real-Time Notifications
If someone opens your email or clicks a link, Apollo.io will tell you immediately. This way, you can follow up with hot leads quickly, while they’re still interested.
Chrome Extension
Apollo.io has a Chrome extension that you can use while browsing LinkedIn or websites. If you see someone interesting, you can save their contact details directly into your Apollo account.
Who Should Use Apollo.io?
Apollo.io is perfect for:
- Sales teams: Looking for new clients or customers.
- Marketing teams: want to run outreach campaigns.
- Recruiters: Trying to find the right candidates for jobs.
- Startups and small businesses: That want affordable tools to grow faster.
- Freelancers and agencies: Who do cold outreach for clients.
If your job involves talking to people, finding leads, or sending emails to grow your business, Apollo.io can help you a lot.
Pricing Plans (Updated Information)
Apollo.io offers different pricing options based on your needs:
Free Plan
- Limited credits per month (to search and email contacts)
- Basic email features
- No phone dialer
- Good for testing the platform
Basic Plan (Around $49/month)
- More email and contact credits
- Email sequences
- CRM features
- Good for individuals or small teams
Professional Plan (Around $99/month)
- Everything in Basic, plus:
- A/B testing (try different versions of emails)
- Advanced automation tools
- Access to more data
- Good for growing teams
Organization Plan (Custom Pricing)
- For large companies
- All features unlocked
- Custom support
- Dedicated account manager
Note: Prices may change, and Apollo also offers discounts if you pay yearly.
Benefits of Using Apollo.io
Here are some reasons why people love Apollo.io:
- Saves time on finding and messaging leads
- Helps you reach the right people faster
- Makes your work more organized
- Increases chances of closing deals
- Affordable compared to many other tools
Apollo.io vs Other Tools
If you’re wondering how Apollo.io stands when compared to other tools like ZoomInfo, Lusha, or Reply.io, here’s a simple breakdown.
Apollo.io has a very large lead database, which means you can find a lot more contacts and companies to reach out to. ZoomInfo also has a large database, but Lusha’s is smaller, and Reply.io does not offer a lead database at all. So, if your goal is to find as many good-quality leads as possible, Apollo.io gives you the most data to work with.
When it comes to sending email sequences, Apollo.io allows you to create and send automated emails easily. Reply.io also has this feature, but ZoomInfo and Lusha do not offer it, which can limit your email outreach if you’re using those tools.
Apollo.io also comes with a built-in dialer, so you can make phone calls to leads directly from the platform. This feature is also available in ZoomInfo and Reply.io. However, Lusha doesn’t offer a phone dialer at all.
In terms of CRM integration, all four platforms, Apollo.io, ZoomInfo, Lusha, and Reply.io offer options to connect with your CRM tools. This means whichever tool you choose, your contact and lead data can still be synced with your existing systems.
Lastly, let’s talk about pricing. Apollo.io is known to be more affordable, especially for startups and small businesses. ZoomInfo, while powerful, is often quite expensive. Lusha and Reply.io fall somewhere in between; they are moderately priced but might not offer as much value for what you pay.
Overall, Apollo.io gives you the best combination of features and price. It’s a smart choice for people or companies looking for powerful outreach tools without spending too much.
Tips to Use Apollo.io More Effectively
- Use Smart Filters – Don’t just search randomly. Use filters to find the right contacts.
- Write Good Emails – Keep your emails short, simple, and personal.
- Use Sequences – Set up automatic follow-ups to stay on top of your outreach.
- Track Everything – Use Apollo’s reports to see which emails are working.
- Stay Updated – Clean your contact list often and remove old leads.
Final Thoughts
Apollo.io is a complete sales and outreach tool that can help businesses of all sizes. Whether you’re just starting your business or trying to grow faster, Apollo.io offers the right mix of features to help you find leads, reach out, and close deals.
It’s easy to use, budget-friendly (especially compared to other tools), and offers powerful automation to save time. With Apollo.io, you can grow your business smartly and stay ahead of the competition.
If you’re looking for an all-in-one solution for sales outreach, email automation, and lead generation, Apollo.io is worth trying.
